Van Gogh x Endstate: Where Art Meets Innovation

Van Gogh’s world is coming to life at the MFA in more ways than one. As we prepare to open the March 30th exhibit Van Gogh: The Roulin Family Portraits, we’re thrilled to announce the return of our clothing collaboration with Endstate—where fine art meets cutting-edge fashion for a second year in a row.

This isn’t just another museum merch drop. Endstate’s NFC-enabled apparel turns each piece into an experience, offering art lovers a way to connect with Van Gogh like never before. And let’s be real—who wouldn’t want a wardrobe upgrade with a side of VIP museum perks?

Check out Endstate’s collab announcement here!

The MFA X EndState Collection: Wearable Masterpieces

Van Gogh Ploughman Beige T-Shirt – Inspired by Enclosed Field with Ploughman, this mid-weight tee captures Van Gogh’s swirling, textured brushstrokes and deep connection to nature. Available in store and online; Shop now.

Van Gogh Ravine Blue Hoodie – A bold, heavyweight hoodie featuring a large-scale print of Ravine, bringing the drama of Van Gogh’s landscapes to your everyday look. Available in store and online; Shop now.

Van Gogh Postman Ball Cap – A nod to The Postman Joseph Roulin, this embroidered cap pays tribute to one of Van Gogh’s most famous muses. Available in store and online; Shop now.

Beyond the Fashion—Unlock Exclusive Perks

Each piece is embedded with Endstate’s signature NFC technology, meaning a simple tap of your phone gives you access to:

• VIP entry to MFA Late Nite on March 28—skip the line and see the exhibition before the public.

• A private tour with the exhibition conservator, diving deep into Van Gogh’s world.

• Behind-the-scenes video access to the exhibition’s artwork and installation process.

Why Endstate?

Endstate is redefining the way we engage with fashion and art. By embedding NFC chips—wireless communication between two devices—into apparel, they offer collectors exclusive content, brand authenticity, and even authenticated resale opportunities. It’s more than just a hoodie—it’s a direct connection to the art world.

Shop the Collection & Join the Experience

This limited-edition drop won’t last long, so grab your favorites while they’re here! And while you’re at it, don’t miss our Van Gogh: The Roulin Family Portraits merchandise, featuring even more ways to celebrate the iconic artist. Explore the full collection here.

Van Gogh once said, “What would life be if we had no courage to attempt anything?” Consider this your sign to try wearable art, tap into something new, and experience Van Gogh like never before.

Stay Connected!

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