How It Works

 

HALLYU! Connecting cultures through collaboration.

Surf the wave. Endstate and the Museum of Fine Arts, Boston (MFA), proudly introduce a revolutionary capsule collaboration in conjunction with Hallyu! The Korean Wave, a major exhibition celebrating the worldwide impact of South Korean pop culture. This exclusive collection features limited edition footwear and apparel, five distinct pieces, each referencing art from the MFA’s renowned collection of Korean art.

Each collaborative item is embedded with an NFC chip, granting the owner access to tailor-made experiences curated by the Museum of Fine Arts, Boston.

THE EXPERIENCES

The NFC-chipped products provide customers with unique perks:

Sneakers

Apparel

PHYSICAL

Embrace the essence of Korean art combined with exceptional craftsmanship in the Endstate x MFA Boston capsule collection. Indulge in luxury with our meticulously crafted Endstate x MFA Boston sneakers, showcasing premium leathers and handcrafted detailing. Feel the enchantment of storied Korean artistry unfolding with our limited edition apparel.

DIGITAL

Each piece is embedded with an NFC chip that links to your digital certificate of authenticity (NFT) and grants you access to exclusive experiences.

EXPERIENTIAL

Owning our apparel and its corresponding NFT opens doors to MFA Late Nites and a wave of bespoke experiences crafted by the Museum of Fine Arts, Boston.

HOW IT WORKS

PURCHASE

ACCESS

CONNECT

At Endstate, we're committed to creating products that evolve with meaning, unlock unique experiences, boast exceptional design, and empower authenticity. The NFC chip in your product serves as your ticket to exclusive perks and activations with the Museum of Fine Arts, Boston.

Please note: