How It Works
HALLYU! Connecting cultures through collaboration.
Surf the wave. Endstate and the Museum of Fine Arts, Boston (MFA), proudly introduce a revolutionary capsule collaboration in conjunction with Hallyu! The Korean Wave, a major exhibition celebrating the worldwide impact of South Korean pop culture. This exclusive collection features limited edition footwear and apparel, five distinct pieces, each referencing art from the MFA’s renowned collection of Korean art.
Each collaborative item is embedded with an NFC chip, granting the owner access to tailor-made experiences curated by the Museum of Fine Arts, Boston.
THE EXPERIENCES
The NFC-chipped products provide customers with unique perks:
Sneakers
- Private tour with Hallyu! exhibition curator Christina Yu Yu, Matsutaro Shoriki Chair, Art of Asia
- Access to see MFA works that are not currently on public view
- Special exclusive content including an artist video and curator conversation
Apparel
- Special exclusive content including an artist video and curator conversation
- Chance to win two tickets to the Korean Film Festival (May 16–June 13) at the MFA
PHYSICAL
Embrace the essence of Korean art combined with exceptional craftsmanship in the Endstate x MFA Boston capsule collection. Indulge in luxury with our meticulously crafted Endstate x MFA Boston sneakers, showcasing premium leathers and handcrafted detailing. Feel the enchantment of storied Korean artistry unfolding with our limited edition apparel.
DIGITAL
Each piece is embedded with an NFC chip that links to your digital certificate of authenticity (NFT) and grants you access to exclusive experiences.
EXPERIENTIAL
Owning our apparel and its corresponding NFT opens doors to MFA Late Nites and a wave of bespoke experiences crafted by the Museum of Fine Arts, Boston.
HOW IT WORKS
PURCHASE
- Purchase your products at the Museum of Fine Arts, Boston store or online.
ACCESS
- Verify authenticity by scanning the NFC chip under the Endstate label with your iOS or Android device.
- Follow the instructions to claim your certificate of authenticity.
- This is your ticket to exclusive experiences
CONNECT
At Endstate, we're committed to creating products that evolve with meaning, unlock unique experiences, boast exceptional design, and empower authenticity. The NFC chip in your product serves as your ticket to exclusive perks and activations with the Museum of Fine Arts, Boston.
Please note:
- Member and staff discounts may not be used on Endstate collab products.
- Endstate items are not eligible for returns.
- For sneaker purchases only, please visit Endstate's site directly