How It Works

 

The Museum of Fine Arts, Boston (MFA), has again partnered with technology company, Endstate to connect museum visitors to the upcoming exhibition "Van Gogh: The Roulin Family Portraits." This partnership merges fashion with technology to provide a unique experience for art enthusiasts and fashion lovers alike.

Endstate has designed custom NFC-enabled apparel featuring selected works from Van Gogh’s: The Roulin Family Portraits. The limited-edition collection features three exclusive pieces inspired by Van Gogh's iconic works:

Each item in the limited edition collection not only showcases stunning Van Gogh-inspired designs but, with a simple tap of your phone, also offers item holders exclusive benefits:

Endstate embeds NFC chips into physical products, deepening customer engagement, protecting brand authenticity, and generating incremental revenue for the world’s leading brands. Endstate's chips unlock a powerful software suite to connect customers to exclusive digital content and experiences, and give brands unparalleled insights into customer behavior. Endstate’s patent-pending Authenticated Resale marketplace technology is the first to facilitate guaranteed authentic, peer-to-peer resale of items containing NFC chips, allowing brands to participate in the resale market while gaining new customer relationships.

Be sure to register your piece with Endstate after purchase to unlock these exclusive perks!