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How It Works
The Museum of Fine Arts, Boston (MFA), has again partnered with technology company, Endstate to connect museum visitors to the upcoming exhibition "Van Gogh: The Roulin Family Portraits." This partnership merges fashion with technology to provide a unique experience for art enthusiasts and fashion lovers alike.
Endstate has designed custom NFC-enabled apparel featuring selected works from Van Gogh’s: The Roulin Family Portraits. The limited-edition collection features three exclusive pieces inspired by Van Gogh's iconic works:
- A mid-weight graphic t-shirt featuring Enclosed field with Ploughman
- A heavy-weight hoodie featuring a large scale print of Ravine on the back of the product
- An embroidered cap inspired by Van Gogh’s Postman Joseph Roulin
Each item in the limited edition collection not only showcases stunning Van Gogh-inspired designs but, with a simple tap of your phone, also offers item holders exclusive benefits:
- Complimentary VIP entry to the MFA Late Nite event on March 28, ahead of the public opening. VIP entrance means item holders get to skip the line
- Private tour with the exhibition conservator
- Behind the scenes video of Van Gogh artwork and installation
Endstate embeds NFC chips into physical products, deepening customer engagement, protecting brand authenticity, and generating incremental revenue for the world’s leading brands. Endstate's chips unlock a powerful software suite to connect customers to exclusive digital content and experiences, and give brands unparalleled insights into customer behavior. Endstate’s patent-pending Authenticated Resale marketplace technology is the first to facilitate guaranteed authentic, peer-to-peer resale of items containing NFC chips, allowing brands to participate in the resale market while gaining new customer relationships.